Key Takeaways: Your mom is incentivized to lie to you - ask questions about what she actually does. Determine whether or not she's actually a customer. If she's not, but she still wants to hear your pitch, have her get to understand other customers. ## How to find conversations: Go to them - Cold Calls (very hard - but grind is good) - Seizing Serendipity - do not think of things as an interview, but as a conversation; not networking but making a friend; ask them about their life, and the next time you talk to them, have something to show them. Care - Find a good excuse - "I'm doing my PhD" - "Would like to send my compliments to the chef" - If you have a topic you both care about, talk about it - Immerse yourself where they are - Landing page - just send an email and make yourself available; do a generic launch Bring them to you - Organize meetups - boosts your industry credibility, has customers or associated ilk come to you as an idea generation tool - Speaking and Teaching Create Warm Intros - 7 degrees - everyone knows someone, just ask a large group for the person you need - Industry advistors - Ask professors -